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Handbag.com was launched in October 1999 and is owned by Press Holdings Ltd. handbag.com was the first women's web site to launch in the UK and is currently the leading site. It is the only site in the sector to be independently audited by ABC. handbag.com aims to provide the inside track for busy women online, on everyday important issues like relationships, health, careers and beauty. The site includes expert advice, discussion groups and email, plus tips and articles on everything from fashion to parenting. handbag has renowned expert writers and a breadth of coverage that have established its reputation as the leader in a crowded field.
The typical handbag.com user is aged between 25 and 45, with a median age of 33. She is likely to be ABC1, and either married or living with a partner in the home she owns. In her spare time (of which there is little!), she enjoys the cinema and reading magazines - particularly the women's and home improvements titles. There'll be a bottle of good quality wine in her weekly shop, and she is constantly on the search for a good book. As a voracious shopper, she purchases by mail order and online.
She visits handbag.com three times a month, on average, for tips and advice about a future purchase or for inspiration, stopping off to read her horoscope, and do a quiz, vote, or both. She'll definitely visit health and beauty, fashion, money and shopping, all delivered in a smart, spirited and intuitive tone.
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