Van Cleef & Arpels

Van Cleef and Arpels | One of the most stylish jewellery dealers of the 20th Century. Its origins in 1906 lay in the hands of Alfred Van Cleef and the brothers Charles and Julien Arpels. Alfred Van Cleef served as an apprentice to Messrs David et Grosgeat before becoming a salesman for the same firm. In 1898 he married his cousin Estelle Arpels. Alfred had a good understanding of the techniques of stone cutting as well as being a skilled administrator. His wife looked after the accounts in the company's infancy. A third Arpels brother joined in 1912 his genial personality helped woo important clients including such celebrities as Marlene Dietrich and Maurice Chevalier. The firms pre 1920 jewellery is characterised by fluid lines, graceful curves, colour and a poetic sense of movement.
Added on: 06-11-2006 Hits: 667

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