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Rootstein

In the early 1960's, Britain was beginning to influence world fashion. Mary Quant and Jean Muir became symbols of the new movement; the personality cult was in full swing. The eyes of the world were on London, which in a short time would take over from Paris in the fashion stakes. There was one major drawback to this breath of fresh air - mannequins. Up to then they were of the stilted variety, stylised and very old hat; rigid and lifeless, they simply looked like dummies. Adel Rootstein changed all of that. She began to capture the whole aura of the 60's fashion explosion by taking a fresh and original look at the potential of mannequins. Extensive experience in window design had given Adel an awareness of the void that existed between fashion coverage in the international media and what actually appeared in store windows. So, at the same time as Britain was taking the world of fashion by storm, the Adel Rootstein Company was formed - giving birth to a whole new generation of display mannequins and a totally innovative outlook in design and ideas which would make Adel Rootstein world-famous in her field.
Added on: 03-9-2002 Hits: 817



 

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