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Home  >  Online Shopping >  Vintage Sui Generis Boutique Sui Generis Boutique | Vintage, new, & one of a kind e-boutique launches Washington, DC -- January 1, 2006 -- Cookie cutters are for dough, not fashion. That, in a nutshell, sums up the motivation behind the creation of sui generis boutique – a hip e-boutique that is the antithesis to mainstream clothing stores because it instead features keenly hand chosen vintage, new, and one of a kind clothing and accessories for ladies. The dream of a such boutique had been around for quite some time but it wasn't until owner, Halimah Whitby, found herself as a painfully disgruntled corporate employee that she decided to put it in full gear. "I hated my job! But I guess I owe that disdain to getting this dream of mine out of my head and into motion," Halimah says. "The 9 to 5 girl walking from the subway to the office in a suit and sneakers just wasn't going to be me." So with that Halimah set out to develop an e-boutique that embraced individuality. With the everyday fashionista in mind, Halimah chooses items that offer unique fashion options. The exact opposite of mainstream stores that offer racks and racks of identical items in various sizes and leave ladies with the dreaded possibility of bumping into someone with the same outfit. The fear of that is slim at sui generis boutique; hence the name sui generis. Sui generis is a Latin term meaning unique and a class of its own. Every item on the pages of suigenerisboutique.com is offered as one of kind - whether vintage or brand new. So once it's bought; it's gone. Halimah's true adoration for vintage - "You want to see an excited girl! Put me in a vintage or thrift store and watch me go. I love it- it's more fun than regular shopping 'cause you feel all proud and excited when you stumble across that perfect something," she says - is reflected by the vintage finds offered on the site. The new items come from the hands of emerging designers who Halimah prefers to work with. "Up and coming designers and even hobbyists are refreshing. They have an uninhibited, fresh approach to fashion which speaks well for the sui generis boutique approach." An e-boutique like this is just the type of place that shoppers embrace. For one, shoppers love the eclectic fusion of fashion. “Mixing up classic and new or conservative with flashy is fun,” Halimah says. There’s always a little something for everyone and the pricing is attractive. “I realize the every day fashionista has every day bills! We want to look good but we still have to make sure that rent and car note is paid!” Shoppers are also pleased with the low shipping and handling costs (shipping and handling fees are free for purchases over $100), a regularly updated site, safe payment options, and a reasonable return and exchange policy in an e-world of no-return policies. In sum, Halimah says, “There’s only one thing wrong with a killer outfit. Seeing someone else in the same killer outfit. Tragic! It’s not about over the top fashions that we can’t pull off. We enjoy putting our own little twist to our wardrobe. We embrace trends too but that doesn’t mean we want to rock it the same way as the next girl. That’s what sui generis boutique stands for. I want people to think refreshing when they think of sui generis boutique.” And refreshing it is. It stands out among the rest and proves to be … well, sui generis. copyright 2005/06 Added on: 12-4-2006 Hits: 412