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> Trend and Color Forecasting
International Colour Authority
ICA made its first ground breaking appearance in spring 1968 for womenswear, menswear and interior textiles. ICA also offers colour forecasts for Leather Fashion, Carpets & Rugs and Paints & Decorative Effects. At the time of its launch in 1968, the colour market was chaotic and the aim was to establish ICA as the leading global colour forecasting service. This was soon realised and ICA's reputation has remained unchallenged for 33 years.
Today, ICA remains the first textiles and fashion colour service to be published each season. In industries where it is vital to 'get it right', ICA's commercially sound predictions are universally recognised as consistantly accurate.
Directional colours are decided 24 months ahead of the retail selling season by an invited team of many of the world's most distinguished and experienced colourists - from Italy, France, Spain, Scandinavia, the UK and the USA - meeting twice a year in London.
In recent years the colour prediction market has again become chaotic and confusing as more and more companies, consultants, specialised communication services and exhibition organisers offer a wide variety of colour directions to today's global industries.
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