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Faith Popcorn, best-selling author of Dictionary of the Future, EVEolution, Clicking, and The Popcorn Report is founder of a futurist marketing consultancy she established in 1974. Recognized as Americas foremost Trend expert, she has identified such sweeping societal concepts as "Cocooning," "Cashing Out," "Anchoring " and "Pleasure Revenge." As a key strategist, Faith applies her insight regarding cultural and business Trends to help clients reposition established brands or companies, develop new products, and define areas of new business opportunity.
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