Ritu Kumar

Ritu Kumar - In the late 1960's India was going through profound changes; plastics had replaced mud, brass and silver; factory produced papers and woods took the place of sophisticated handicrafts and nylons displaced an ancient heritage of cotton and silk. It was not only a battle between tradition and modernity; it was also a confrontation of lifestyles and values.
During this time, a small group who had benefited from unique opportunities of study and travel began to see the depth of the craft and design heritage of their own country. They discovered that India was a reservoir of delicate skills.
In an attempt to merge their international experiences together with the skills of their people, they became aware that contemporary designers must revitalize their own roots and identity. This was essential to take Indian creativity out into the world in such a way that benefited both craftsmen and the modern consumer. This scattered group, including Ritu Kumar was to become the country's leading designers of the buildings, garments, fabric and accessories.
Added on: 28-2-2002 Hits: 1371

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