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Home  >  Online Shopping >  Streetwear Boxfresh Boxfresh | Founded by Roger Wade. Started sourcing classic sports, collegiate and work wear from the USA. Customised prints on vintage stock t-shirts and sweats, sold on stalls at London's Greenwich and Camden markets with Ben Joseph, Olaf Parker and Sue Denny. Boxfresh brand name created, inspired by the early hip-hop terminology for a pair of trainers being "fresh out the box". First batch of t-shirts sold to Bond in Soho, London. Rave scene and ecstasy democratised British youth and music culture. The birth of British streetwear. Boxfresh distributes in London to Duffer of St.George's first D'Arblay Street store, American Classics and Kensington market. Also, Hip in Leeds and Oi Polloi in Manchester. Olaf and Sue leave Boxfresh to set up Burro. Roger and Ben continue the essence of DIY fashion, long before the notion of customisation became mainstream. Boxfresh shows at the Sehm trade show in Paris alongside John Richmond's Destroy and Daniel Poole. Started selling to key Japanese streetwear accounts. Boxfresh starts wholesaling Carhartt in the U.K. Workwear craze and demand erupts in Europe. Boxfresh signs deal as European distributor for Carhartt. First Boxfresh London flagship store opens on Seven Dials in Covent Garden. The store becomes a destination for streetwear stocking Boxfresh, Carhartt, Penfield and Woolrich. Boxfresh store becomes the first ever U.K stockist of G-Star .Boxfresh licensed in the USA. Ben leaves Boxfresh to head up European distribution of Carhartt. Roger moved Boxfresh to the USA and set up the brands base in Laguna Beach alongside California's first streetwear brands Stussy, Freshjive and Mossimo. FTC funds European launch. Boxfresh create "Urbanwear" Menswear and womenswear collections re-launched in the U.K at the 40 degrees trade show in London. Boxfresh re-established its head offices and showrooms back in London. Infamous "we are you" campaign launched. Cream and the super clubs have massive popularity and Boxfresh urbanwear thrives as people buy the label in droves . Japan and Australia distribution agreements established with stores in Tokyo and Sydney. Exclusive body care range license agreement signed. Opened new larger 2 floor flagship store in London's Covent Garden. Boxfresh brand acquired by Pentland Group. New offices and showrooms open in Shoreditch, East London. Boxfresh footwear launched. Boxfresh LTD launched. Boxfresh vs Barbour collaboration. Added on: 06-8-2001 Hits: 2389