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Designers against Aids!
Designers against Aids! | Since the outbreak of HIV/Aids in the ‘80s, modern medicine has made it possible for victims of the disease (at least for those who have access to such medicine!) to live with the virus for a longer time. While today entire areas of Africa are being erased by the disease at a vastly accelerated pace, the media value in the Western hemisphere has dropped. The effects of AIDS are widely underplayed today. This complacency is very dangerous: not only is the virus due to mutate into new forms for which there is no medication (new strains have been found already) – the ratio of infection is on the rise close to us as well. In order to re-awaken a desperately needed aids/HIV awareness, the Beauty Without Irony Foundation – headed by Ninette Murk, who also was creative director of Designers do Denim in 2001 – is launching DESIGNERS AGAINST AIDS – a project/fashion line aimed to get AIDS back into the media. DAA is T-shirt/jersey based fashion line sold in fashion, concept and music shops. The items are designed by famous and emerging fashion designers, DJ’s, musicians, photographers, sports celebs, street artists... Accessories and lifestyle articles such as bracelets with a text, compilation cd’s and specially designed condom wrappers are part of the next stage of the plan.
50% of the netto proceeds of the sales of the t-shirts will go to the Institute for Tropical Medicine in Antwerp/Belgium to help fund their grundbreaking aids research.
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