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Planet LuLu

Planet Lulu - Find brand names at sample sale prices. It's based in Los Angeles, but Planet Lulu still holds a couple of sample sales online. Sign up for their emails and get in on the action. Planet Lulu was started back in 1999 by Noah Soltes who realized that selling odd lots in a convivial atmosphere made a lot more dollars – and sense – because of the more relaxed atmosphere. Based on these “home-grown” events, Noah came up with a plan that seems to have blossomed into a phenomenal success.
Working with companies, jobbers and stores to clear out merchandise, Noah took his experience in cosmetic manufacturing and turned the sample sale world upside down. Counter to the usual clearance trend, Noah scheduled sample sales regularly as a bimonthly gig. Planetlulu.com was created to be the source and bulletin board for upcoming sales. His user-friendly site capitalizes on the power of girl-talk and female bonding. Visitors register for email notification of upcoming sales. Referring friends to register earns a person an “early in” pass for 20 minutes before the official opening. Through RSVPs, Noah estimates the amount of merchandise needed to ensure something for everyone – though not everything in every size and color.

Added on: 30-3-2003 Hits: 1527

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