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Marc Jacobs' New Girl: Dot Fragrance
Marc Jacobs has built a fragrance empire by focusing on what he calls “his girls” — Daisy, launched in 2007, and Lola, which bowed in 2009.

Move over, ladies: There’s a new upstart in town, and her name is Dot. According to her creator, she’s charming, spirited and energetic and driven by a fanciful red bottle.

“We keep calling them sisters. Lola is Daisy’s sister, and now Dot is their sister,” said Jacobs, speaking with WWD during an interview in his SoHo studio earlier this week. “There’s beginning to be a sort of vocabulary [within the fragrance collection]; even within the variety, there’s a similar handwriting — something that just feels like us.”

Dot’s fanciful red bottle, which resembles a ladybug with butterflies alighting on it, “just seemed right to me,” said Jacobs. “I asked myself, What would this Dot be? And for me, it would be something that was chic, something that was charming. A dot is timeless and a pattern I always love, and round shapes are always beautiful. I liked the idea of these hybrid butterfly-ladybugs, which suggest a sort of free spirit and femininity and playfulness. And, of course, ladybugs mean good luck.” As well, Jacobs said he has long felt strongly about the classicism and elegance of a polka-dot motif, a recurring pattern in his collections and a major focus of his fall 2011 ready-to-wear line. “One design that I always go back to in some way is the dot,” he said. “I felt like this was something I’d never get tired of, and I’ll always find a new way to interpret.”

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