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> Make Up Artist and Visagist
Paulo Siqueira - Famous faces-like those of Liv Tyler, Shalom Harlow, Gisele Bundchen and Naomi Campbell-make admiring eyebrows rise, but their own are lifted by one man: Paulo Siqueira, a Brazilian-born makeup artist known as the Eyebrow Guru.
After working at salons for more than a decade, Paulo opened his own studio in his midtown apartment. Now, four days a week, 25 to 35 clients visit him there each day for eyebrow design. "I consider bone structure, hair texture, angles, arches. No two eyebrows are the same," explains Siqueira. He uses plucking only. "Waxing", he says, is "too harsh for the delicate eye area" - and follows a specific sequence. "The right eye area is more sensitive. I start with the left eye so people don't get too irritated."
Siqueira also does "eyebrow-shaping tea parties," in which customers bring him to their houses to minister to 10 to 30 guests. But at home, where he'll offer clients coffee or wine, Siqueira always plays the host.
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