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La Perla | The artisan matrix, the importance given to the designing phase, the in-depth knowledge of thebody, the fusion of innovation and tradition, the continuous quest for quality, the attention paid to image: these are the elements that transformed a little corsetry laboratory founded by Ada Masotti in 1954 in Bologna, into La Perla Group, a market leader in the underwear and swimwear sectors. In the sixties the son of the founder Alberto Masotti, after having graduated in Medicine, decided to completely dedicate himself to the family company and today is the President of La Perla Group. Alongside him are his wife Olga, first stylist of the swimwear fashion lines and today Supervisor of the La Perla Prêt-à-porter collection. Anna Masotti, who represents the third generation of the La Perla world, deals, on the other hand, with the Artistic Management of the Group. La Perla Group, which the year 2004 celebrated its first fifty years of activity, directs its production towards various market sectors, placing itself at the top end of the market, and presenting them under a variety of brands. LA PERLA, a top class brand that can boast worldwide fame, proposes a variety of collections that range from underwear to night lingerie, from beachwear to clothing wear. On an international scale, La Perla Group makes use of a commercial structure consisting of controlled companies (Germany, France, Spain and the U.S.A.) and exclusive importers. As well as being present with its own brands in the best specialised shops and department stores, La Perla Group has created a chain of boutiques, either directly belonging to the Group or granted in franchising, which are situated in the main capitals around the world.
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