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Anthesis | More than ten years have passed since Anthesis started its proper activity in Direct Sales, choosing the Lingerie line, still an unexplored field, at that time, of this business sector. After only five years Anthesis was the top Italian leading firm of its kind. In ten years time it successfully increased its turnover from 300 million lire in 1989 to 100 billion lire in 1998 and economic experts nowadays say Anthesis is an extraordinary example of a great managerial ability. And if in 1989 Anthesis had only a small staff, today it has an army of 15.000 Presenters spread out all over Italy, ready to serve customers living even in the most distant places of our country. It has been the first Italian Direct Sales firm to go abroad. Today you can find Anthesis in Switzerland, France, Slovenia, Slovakia, Portugal and Argentina. A real success based on four very important elements: a good quality/price rate - products of a high quality standard - a very efficient and simple sales system and a totally computerized warehouse. Anthesis Collections are really fabulous, elegant, chic and comfortable, created by a really very well trained and qualified stylistic team, always ready to capture the styles and tendencies of the latest fashion and up to date looks, trends of the new fabrics and colours, to match with delicate laces or pretty embroideries for exclusive designs. Creativity, every product rigorously checked, fabric researches, quality controls and specific tests, to guarantee the most comfortable and perfect fit, a lasting wear and an excellent first class product with a high quality standard.
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