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“The best wardrobe starts with the right basic”. With this in mind Peter Blaas and Birgit van den Beemt started their online shop in November 2006 with basic T-shirts. The choice back then was obvious: round neck or v-neck, long sleeved or short sleeved, black or white. Almost 6 years later the collection has expanded so much. Black and white T-shirts are still available in the webshop but you can also find dresses, jeans, shoes and lingerie.
The range of products is now so extensive that the question arises: What actually is the right, perfect basics? It might be difficult to describe the word basic in one sentence yet everyone knows the examples. The Little Black Dress for instance, the crisp white shirt or the camel trench coat. Decisive for a successful basic is the right balance between timely and timeless. A good basic is wearable season after season but never goes out of date. In addition to this, a perfect fit and high quality is just as important to ensure that the style can be worn more than one season.
When we look up word ‘basic’ in the Oxford Dictionary it says ‘forming an essential foundation or starting point; fundamental’. In other words a basic is an essential start and of fundamental importance. This might sound severe, but by selecting the right basics as the base of your wardrobe you will never miss something in your closet: the basics are the foundation of your selected outfit for the day.
Besides the fact that a basic makes the solid foundation of your wardrobe they have a sustainable effect as well. And no, not only when it concerns ecological cotton or fair trade produced. When investing in good basics it means your wardrobe will not go out of date as fast and it is not necessary to treat your clothing as disposable products. Good for the environment as well as healthy for your wallet!
Reading about the role basics can have in your wardrobe, it is good to know that Perfectly Basics has extended its range of basics further than just the basic T-shirts. The crisp white shirt, the trench coat and the Little Black Dress are available online. You might not think of a Missoni dress being a basic but this dress is a contemporary piece, timeless and timely at the same time.
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