Louis Vuitton Malletier originally established Vuitton as a luggage label in 1854 and he set the standards for extravagance, luxury and craftsmanship. Most recently, Marc Jacobs became the artistic director in 1997 when he introduced Vuitton's ready to wear line. His work at Vuitton range from understated to more colorful designs, and he won the Council of Fashion Designers of America's award in 1998 for Best Womenswear Designer (which he had previously won in 1992) It's more than luggage, thanks to the clean, modern hand of designer Marc Jacobs. See it all. Louis Vuitton Malletier à Paris, more commonly known simply as Louis Vuitton, is a luxury French fashion and leather goods brand and company headquartered in Paris, France.
The company is named after its founder Louis Vuitton (August 4, 1821-February 27, 1892), who designed and manufactured luggage during the second half of the nineteenth century. Vuitton was born in Jura, France (now part of the commune of Lavans-sur-Valouse), but moved to Paris in 1835 and two years later, at the age of 16, he apprenticed for the luggage manufacturer Monsieur Marechal. In 1854, he founded the company, which is now owned by LVMH, a French-based holding company helmed by Bernard Arnault.
One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leathergoods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the very first designer label in contemporary history; the design was created in 1896 by Vuitton's son Georges with the intent of preventing counterfeiting. Ironically, Louis Vuitton has become the most counterfeited brand in fashion history; just over 1% of all items branded with the Vuitton logo are not counterfeit.
The modern Louis Vuitton company has carefully cultivated a celebrity following and has used famous models and actresses in its marketing campaigns, most recently Uma Thurman and Scarlett Johansson. Other models and actresses who have lent their name to the Louis Vuitton line include Jennifer Lopez, Chloe Sevigny, Christina Ricci, Gisele Bundchen, Kate Moss, and Naomi Campbell. Hayden Christensen has also appeared as model for the company's luggage and prêt-à-porter lines. The company commonly uses print ads in magazines and billboards in cosmopolitan cities.
Vuitton bags and purses have a considerable list of celebrity adherents who are frequently seen in tabloid and magazine photographs carrying the brand. Madonna, Lindsay Lohan, Jessica Simpson, Ashley Tisdale, Paris Hilton, Nicole Richie, Angelina Jolie, Anna Kournikova, Pamela Anderson, Katharine McPhee and Carmen Electra are included in this list. There are MANY more.
The Vuitton collection of bags and purses has also created a cult-like following among consumers. Owners of the bags and accessories often refer to the products as their “Louis.” This cult following by both celebrities and regular consumers has elevated the Louis Vuitton brand to the foremost position in accessory design alongside houses such as Gucci, Prada Fendi, and Hermès.
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