Ikea

The Ikea business idea is to offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them. And still have money left! Most of the time, beautifully designed home furnishings are created for a small part of the population — the few who can afford them. From the beginning, Ikea has taken a different path. We have decided to side with the many. That means responding to the home furnishing needs of people throughout the world. People with many different needs, tastes, dreams, aspirations...and wallets. People who want to improve their homes and create better everyday lives. It's not difficult to manufacture expensive fine furniture. Just spend the money and let the customers pay. To manufacture beautiful, durable furniture at low prices is not so easy. It requires a different approach. Finding simple solutions, scrimping and saving in every direction. Except on ideas.
Added on: 19-3-2002 Hits: 1067

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