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B&B Italia

B&B Italia is a recognized leader in the area of modern interior decoration. The Company’s products represent a collection that reflects the achievements and history of Italian design: an eventful process through which Italian taste, imaginativeness, creativity, and expertise have become world-famous and B&B Italia an indispensable presence on international markets. Many firms have copied B&B Italia’s products, but none has been able to copy its success. An individual product can be reproduced by an industrial process, but it cannot copy a “philosophy”, a style or that combination of workmanship and creativity in a product that underlies the success of B&B Italia. B&B Italia continues to pursue this “predestined” strategy: that corporate tradition that means interpreting contemporary culture with products that show sensitivity to trends and foreshadow or reaffirm them.
Added on: 10-8-2001 Hits: 3455

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