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Santa Maria Novella

Santa Maria Novella - In Florence, a short distance from the famous square by the same name, at number 16 of Via della Scala, stands one of the worlds oldest pharmacies: Officina Profumo-Farmaceutica di Santa Maria Novella, with its historic, artistic and handicraft legacy, which has thrived for centuries in uninterrupted symbiosis with the city of Florence. In its rooms, as in a jewel casket, the Officina hosts frescoes, furnishings and ancient implements of the pharmacists trade, alongside its products: a vast range of preparations to entice even the most demanding customer. Indeed, no one who enters the portal can ever forget the indescribable range of scents that linger in the air: this is the magic of potpourri, a sagacious mixture of flowers and herbs from the hills surrounding Florence. Its unmistakable fragrance is the fruit of lengthy seasoning in old terracotta jars. The origin of the Antica Farmacia goes back to the Dominican friars who in 1221 settled in Florence but it was officially founded in 1612 following a suggestion made by the Granduca di Toscana. The director and creator of the success of the Aromateria and its products was Fra Angiolo Marchissi, to whom the Granduca granted the right to use the name of Fonderia di Sua Altezza Reale.
Added on: 31-1-2005 Hits: 513


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