Unlimited Jeans

1976: The historic Unlimited trade mark was born. It was an immediate success. The image proposed, on the scene of sportswear made in Italy, was immediately new and winning. 1980: The Unlimited Jeans trade mark was a big success, thanks to the innovation of the informal Country & Western style. The introduction of a new type of shirts in coloured Chambray was to become a new point of reference for the market. 1985: Enthusiasm and market research led the company to increase the offer of products even more. From now on, the new diamond-shaped label was to identify the collection of jeans, increasingly characterized by the use of special applications, embroidery and prints. 1990: On the jeanswear market, the Unlimited trade mark became a strong trend setter by means of the innovative introduction of a global concept which includes the furnishing of sales points in harmony with the country & western image of the collections. 1997: The Unlimited trade mark was bought by Cristal S.P.A. with the sole aim of developing and updating the concepts and experience of a brand that has always been leader and a point of reference on the world scene of jeanswear.
Added on: 12-2-2002 Hits: 7142

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