Sass & Bide

Sass & Bide is creative energy made wearable. Three years ago Heidi Middleton and her business partner Sarah-Jane Clarke, were barely known within the Australian fashion scene. Today, the Sydney-based duo are the most talked about team of the industry with a rapidly expanding international presence. And to think it all began with a pair of jeans.... Several months after starting the brand they found fame in a signature pair of stretch denim hipster jeans - complete with a 2-inch zip - which went on to become a phenomenon not just across Australia, where orders for the jeans skyrocketed, but also overseas. Today sass & bide jeans are splashed across editorial pages of magazines and merchandised within ultra-cool boutiques and department stores. The intricately stitched label (which took its name from both of the founders nicknames for one another) is even spotted upon backsides belonging to Kylie Minogue, Elle MacPherson, Kate Moss, Liberty Ross, and Sarah Jessica Parker, to name but a few. Sass and Bide
Added on: 17-3-2003 Hits: 1808

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