Replay & Sons

Replay & Sons | The first collection bearing the Replay & Sons brand came out in 1991. The brand's production and distribution would be handled by Fashion-Toys SpA, the company headed by Fashion-Box Group SpA, proprietor of the Replay, E.play and We Are brands. The first Replay & Sons stores were opened the next year in Rome and Florence. In 1996, Fashion-Toys SpA opened its new headquarters in Treviso, based on an architectural project inspired by 19th century spinning mills. A new concept was developed in 2001 for the mono-brand Replay & Sons stores that play on "a trip through the microcosm of nature." The Replay & Sons brand is currently distributed in over forty countries throughout the world. Since 2004 the Fashion Toys produces and distributes also the new brand E.Play. The Replay & Sons products are the result of regular research and continuous development while respecting the brand's tradition, which features denim first and foremost in all of the collections. Each garment is made unique and original by handcrafted touches, an artisan's attention to the small details, while maintaining superior quality standards.
Added on: 09-2-2003 Hits: 1351

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