Lacoste

Rene Lacoste was one of the famous "Musketeers" who raised the standing of tennis in France to that of a great sport. he invented the style of "casual elegance". To obtain greater freedom of movement and more comfort during his matches, he created a lightweight, open-weave, short sleeved white knit shirt with a ribbed collar: the celebrated Lacoste polo shirt was born. Rene Lacoste was nicknamed the crocodile as the result of a bet. Just before a decissive davis Cup game, the Captain of the French team promised to give his young "musketeer" a crocodile skin suitcase if he won the match. The fans were quick to pick up on the nickname, which epitomised the young player's amazing tenacity on the court. When the time came to select an emblem for the Lacoste brand, the crocodile was the natural choice. The symbolism is evocative: patient and powerful, the crocodile is a faithful representation of a brand that focuses on longevity, a consistent style and an uncompromising commitment to quality.
It all begins in a field of cotton. The world's strongest and most flexible cotton is selected: its fibres are exceptionally long and can be worked with a minimum of twist. It is these characteristics that give the lacoste polo its exceptional comfort and softness, the sensation of wearing a second skin.
A Lacoste polo begins its life as 20 km of cotton thread - 20 km of remarkable purity that produces 230 grams of exceptional comfort. Every step of production is metic-ulously controlled to ensure a polo shirt of outstanding quality. Thread strength is tested again and again and the thread is doubled during the knitting process. To obtain a consistently flawless structure, each shirt is made from a single batch of cotton which is knitted into the famous Lacoste "petit pique".
Added on: 23-7-2001 Hits: 3702

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