Desigual

Desigual | A young stylish spanish label. Flagship store located in Barcelona. The Desigual project started life in 1984. At the age of just 20, Thomás Meyer already had a clear idea in mind. He wanted a fun, original product at an affordable price. His first slogan was “Desigual is just not the same” and 20 years on, this continues to be the challenge and philosophy that guides his label. Desigual really took off in the nineties, with its distinctive collection of bold, colourful patterns, totally revolutionary designs and clever graffiti. In recent years, it has undergone huge growth with an annual 40% rise in turnover. Among the firm’s key assets are some 1,500 points of sale at multi-brand retailers, 700 in Spain, the rest in France, Italy, Portugal, Greece, Britain, the Netherlands, Switzerland, the Czech Republic, Lebanon, Taiwan and Japan. Over the last few seasons, the Desigual collections have appeared at the Who’s Next trade show in Paris and at Bread&Butter in Berlin. The fashion house is also putting considerable energy into opening standalones, as one of its major growth routes. It currently has 17 outlets in Spain and has plans for a lot more store openings. Desigual is already something of a household name in Spain and its logo is a familiar sight. Fun, fresh, authentic and rebellious, coupled with a sense of humour are the key brand values.
Added on: 29-4-2003 Hits: 5042

Fashionmission.nl ® is the exclusive fashion & style specific search engine and link database from the Netherlands, that helps you to find what you're looking for in the field of
fashion, style, beauty, lifestyle, travel and design. Fashionmission's powerful database is organized into categories offering you direct access to the best fashion resources of the web.
Whether you are industry professionals or fashion & style internet users, you'll find here the right place to start your search!.

® 2000-2012 PerfectlyBasics BV | A Hofmanweg 2D 2031 BH Haarlem The Netherlands | Contact