Blue Blood

BlueBlood | In 1994 Jason Denham and Steve te Pas promised each other "one day, we will start our own denim brand". In 2002 this dream finally came true; moshi moshi inc and the Denham Holding expanded their activities to include the design and development of their own brand, which became Blue Blood. Developed with intense personal involvement and launched with care, Blue Blood has been greeted with much enthusiasm and strong sell-through. Co-founder Steve te Pas adds:" Our motto is "For Our Friends"; the people around us are the inspiration for what we do. Part of our collection was literally based on pieces we custom made especially for friends. Blue Blood is for people like ourselves"
The brand is an exercise in New Luxury: attention to detail; vintage skills combined with innovative techniques, quality fabrics and haberdasheries. blue blood denim - T-shirts - Tops. A lot of time, effort & love is put into the development of new washes and innovative fits every season. "We develop all our own washes, and our jeans are cut from hand-made paper patterns", Denham explains. We pay a lot of attention to the fits, as well as the drape and hand feel of the fabrics. We combine innovative styling and vintage tailoring skills to get the desired look." Examples of this approach are the bias cut ladies jeans (resulting in the long legs, tight bum look) and the new men's washes and fits.
Added on: 26-9-2004 Hits: 3731

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