Betty Barclay

Betty Barclay is a unique lifestyle brand, which meets international standards. The Betty Barclay Group stands for high quality, modernity, and superiority. A lifestyle that combines business and pleasure - for the modern woman who enjoys fashion and femininity. Betty Barclay, being one of Germany’s top brands in womens clothing and lifestyle, has been chosen as the new outfitter of the German women’s Olympic team for the Athens games this year, a hugely coveted and high profile deal which will see the brand gaining even greater international exposure! The Betty Barclay collection is based on the target customer’s wardrobe needs and aspirations. It comprises a complete co-ordinated collection featuring city wear and smart casual wear modules, including essential items, contemporary seasonal garments and trendy fashion combined into the perfect blend of style and function. Betty Barclay interprets international fashion trends into a highly wearable wardrobe selection that allows every customer to experience the pleasure of knowing she is wearing a current style that enhances her attractiveness. The 30+ woman who is outgoing and active. Fashion-oriented, she follows the latest trends but demands quality and wearability. She has a positive attitude, radiates self-confidence. Nothing stops her when she makes up her mind about a distinctive label like Betty Barclay. Betty Barclay was founded by Max Berk following a trip to New York during the 1950s when he stumbled across a brand called Betty Barclay, which was creating an impact among American teenagers. Max returned to Germany, bought the licence for production and distribution of the American collection and adapted it to European tastes. Within a few years, sales grew to almost DM20m and approximately 1000 employees were working in 10 factories. The Gil Bret, Second and Vera Mont collections have since been created. In June 1999, the Betty Barclay brand shifted its focus from the exclusively classic to a stronger fashion-led orientation reflecting the words of UK CEO, Denise Shepherd that “women are no longer defined by their age but by their approach to life”. Today, the brand employs more than 1500 people worldwide and produces more than six million items a year.
Added on: 06-8-2001 Hits: 2603

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