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Home  >  Fashion Labels and Fashion Brands >  Fashion Label Category B Basler Basler The label is renowned for its harmonious blend of design and colour with collections consisting of co-ordinates, ready-to-wear, dresses and outdoor jackets. Basler collections carry the hallmark of classical timelessness. The label is renowned for its harmonious blend of design and colour with collections consisting of co-ordinates, ready-to-wear, dresses and outdoor jackets. Defined by quality, superb fit, fine fabrics and superior workmanship it is little wonder that the brand was the 2002 and 2003 Drapers’ Record Brand of the Year Award recipient. To compliment the “Weekend” which incorporates fashionable Golf wear, Basler have recently introduced “Wellness” to satisfy the increasing Sports as Leisure wear market trend. This offers a range of stylish quality track suiting to coordinate with fine cords, denim and knit wear. Basler was established by Fritz and Elizabeth Basler in Berlin, 1936. The Basler HQ relocated to Goldbach, near Aschaffenburg, in 1965 where it remains today. Basler’s strengths are based on the promotion of its unmistakable brand identity, careful brand management, a consistency of quality, a sound distribution policy and clear pricing based on the principles of strong marketing. The Basler approach has a proven track record with more than 800 German and 1200 international retailers who value the label’s retail strengths, which have contributed to the enormous success and growth of the company. Basler was acquired by Hucke AG in 1996 and has since secured a leading position among German clothing manufacturers as well as world markets. In 1999, sales exceeded DM200m for the first time and Basler are still on top of the game. Added on: 23-7-2001 Hits: 4437