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Amichi

Womens wear designer and distributor Amichi was created in 1982. Just three years later, it granted its very first franchise, pioneering this distribution system in Spain. From that point on, the opening of new stores, both at home and abroad, was a cornerstone of its business policy. The domestic consolidation of the Amichi brand turned it into one of the most profitable fashion labels in the Spanish market. It now has 121 stores all over the country: 35 of its own and 85 under franchise. The firms current growth and consolidation plans are set to give these figures an extra boost.
Global expansion and consolidation has been another key to Amichi ambition right from the start, one which has been achieved through franchising and department store corners. It now has 14 outlets in Portugal, Mexico, Guatemala, Honduras, El Salvador and the Philippines, and plans to enter new markets including Rumania, Russia and some parts of South America, like Costa Rica, Cuba and Chile.
Another constant concern for Amichi is product diversification. Some of its new product lines have been launched through agreements with other firms. Myrurgia, for instance, produces and distributes several fragrances for the fashion house, two of which have received FIFI awards for perfumery and cosmetics. It also has eyewear production and distribution agreements with Multipticas.
Added on: 22-10-2004 Hits: 1281


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