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Home  >  Fashion Labels and Fashion Brands >  Fashion Label Category A Amar Amar Fashion | Memories of far-flung places provide an endless source of inspiration for Melbourne design duo Kerri Raymond and Michael Adam. With each new season their sexy, effeminate label, amar, brings to life a palate of colours reminiscent of a destination in a far away land. From the dusty pinks and mauves of the setting sun in Greece to the radiant blues and greens of mingling crowds in a Moroccan market, amar captures the essence of beauty. 'We are constantly inspired by all the wonderful places we have travelled to. Our designs are like taking a photograph, the shades and colours of these exotic countries and cultures stay with us and we bring them back to life in our designs'. The result is a design spectrum that lives up to these expectations. In the spring-summer collections, flowing fabrics and soft pastel hues combine in ephemeral dresses and feminine tops that can be worn over jeans by day or dressed up with heels by night. In autumn-winter, the emphasis is on cutting-edge with a hint of sexy, stylish with a cheeky kick to it. Heavy jersey and wool fabrics are gathered and panelled and the colours subtly combined ensuring each piece has a distinct individuality. Like the women who wear it, amar is never afraid to be noticed. L'Oreal Melbourne Fashion Festival and Melbourne Spring Fashion Week have created a platform for amar in the industry while exposure in fashion mags and on the big screen have also propelled the label into the public eye. amar...be noticed Added on: 27-11-2006 Hits: 1062