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Alpha Industries

Alpha Industries | Long before anyone even knew the name Alpha, our three bars had earned quite a reputation among purchasers of surplus military apparel. In surplus stores throughout the country, customers sought out the jackets with the three bars on the military specifications tag. There's an interesting story behind this; when Alpha Industries received a military contract and that contract was fulfilled, "surplus" materials were always left over. In order to use these materials and keep our factories operating, we continued to make jackets following the strict military specifications. These jackets would be sold to surplus stores. But, for internal purposes, we needed to develop a way to separate these jackets from the ones that were actually going to be shipped to the military.
On jackets going to the military the label contained a single black bar separating the identification of the type of jacket and its specifications. We developed a replacement label to be used for surplus jackets. The only difference between this and the actual military label was that we put three black bars between these two pieces of information. And this label was the only difference between these surplus jackets and those that were actually to be worn by the military. Other contractors also manufactured surplus coats, but they changed to lower grade materials using lighter fabric, thinner insulation, less durable zippers and fasteners. And they didn't change the internal labels; their garments still had the single black bar. Over time, customers at surplus stores began to notice that the jackets with the three bars were the best. And no wonder; because, after all, these were the exact same jackets that American pilots and ground crews were wearing at bases around the world. In fact, if you look closely at the Alpha logo, you'll see that we integrated these three bars into the mark that has come to symbolize our company and its products.
From the streets of virtually every city in the U.S., to the streets of Europe and Japan, the Alpha name is known. In fact, at one time a single store in Japan had a waiting list of over 900 people hoping to get an Alpha jacket. Alpha continues to produce the same quality garments be began making back in 1959, only now, we adjust and modify our products to meet your demands. Alpha continues to be the most sought after Authentic military brand in Europe and abroad.
Added on: 11-2-2002 Hits: 1613


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