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Ad!dict Creative Lab, an international network based in Brussels (gathering more than 4,000 members from over 32 disciplines), is to be considered a pioneer in the Creative Industry. In recent Addictlab publications and lectures, Addict founder Jan Van Mol proposes a quantum leap theory for societies to be boosted to another energy level. He redefines city marketing (and any marketing, be it corporate, geographical or cultural for that matter) as ‘brand energy’. His creative lab concept attempts to play a role on different levels: discovering and accelerating creative talent by giving it qualitative platforms, stimulating innovation by creating a positive and dynamic surrounding, enhancing social awareness and link design & corporate branding to globalism and social responsibility.
Added on: 13-12-2006 Hits: 934


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