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4YOU was founded in 1971 and from the very start the factory aimed at production of trousers, jackets, etc. for fashion-conscious and quality-minded men. In 1986 4 YOU became an independent subsidiary of the Brandtex Group, which is one of the largest producers of women's wear in Europe. Today, 4YOU is a total concept in trendy men's wear composed of 4 different sub-labels catering different target groups.
With 4YOU JNS, the self-conscious man can dress one day as a unique socialiser, the next as the loner who only ever does what he wants. Both ways, he'll be daringly and creatively dressed in a masculine way!
4YOU Scandinavia is the contemporary collection for the man who loves to perform. He doesn't hide his individuality under a bushel, rather expresses himself in the strong and imaginative manner in which he puts together his outfits. No limits here, just lots of attitude.
4YOU Shoes is an innovative, smart concept focusing on commercial fashion and bearing a good relation to 4YOU JNS and 4YOU Scandinavia for the individual man with a sure touch and an eye for details.
The 2YOU collection is characterized by getting inspiration from the target group itself meaning from the street and television such as MTV. The 2YOU collection foundation is jeans and European street wear. I.e. denim jeans are a vital inspiration source for the direction of the collection combined with cool tops, which all have strong attitude in colors and/or designs. Of course fashion basic items will complete the strong concept.
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