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Fashion Labels and Fashion Brands
> Fashion Label Category V
Veronica Damiani | For the last five years the women’s line of Veronica Damiani has been characterised by an intelligent compromise between relaxed informality and elegance, able to develop a well-balanced urban casual style. The market segment that this represents is of strategic importance from the viewpoints of both taste and price and sagitta has met the demand with suitable articles. The choice of materials is only natural fibres: cotton, linen and silk for the summer; elasticised cotton, velvet and pure wool for the winter. One constant characteristic is piece dyeing, which makes the article softer and gives it a lighter look. The excellent quality/price ratio is a winning card and this is made possible by optimised production cycles, carried out entirely in italy and hence followed directly step by step. Furthermore, the Veronica Damiani line is based around two collections with programmed releases, the summer in january and the winter in june, and this enables the points of sale to respond promptly to signals from the market. In practice, the shop-owner receives a product made with the same standards in quality and attention to detail as the major design houses at a competitive price, with the added advantage of being able to purchase whilst keeping a close eye on trends. Flexibility in delivery and the possibility of returning items during the course of the season are two further advantages for pos’s from veronica Damiani.
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