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Soap Studio this Amsterdam, Holland-based label likes fashion shooting from the hip, clothes that add a witty spirit and elegant style to a woman`s wardrobe. Soap Studio emphasises individuality and personality, with designs that concentrate on simple yet subtle cut, well researched fabrics and strong yet fresh colour. Avoiding both the loopholes of avant-garde and chainstore mechanisms, this Dutch label offers a wide range of feminine, trendy and affordable looks. Never plain, always looking on the bright side of fashion.
The fresh attitude has much to do with Frits Klaarenbeek, head designer of Soap Studio. As a former graduate of the acclaimed fashion department of the Academy of Arnhem, he is one of the pioneers of true Dutch fashion. After gathering working experience at various high-standard apparel companies, he founded Soap Studio, his own company in 1979. From the beginning, Soap Studio stood apart from the rest of the Dutch labels, due to its individual approach. Ever since, the collections have been presented at international fairs at Paris, London, Düsseldorf, Copenhagen, Milan and New York, to rave reviews. Frits Klaarenbeek, himself the previous subject of fashion exhibitions, has also showed his Soap Studio on catwalks in Paris (Carr. du Louvre), Milan, Cologne, Düsseldorf and London.
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