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Soaked in Luxury
From July 2005, O by Isabell Kristensen will change it’s name to Soaked in Luxury. Soaked in Luxury will follow the familiar lines of wild luxury and sexy feminine silhouettes as the same design team will carry on creating the collection.Soaked in Luxury will be marketed by Brand Farm A/S, which is a wholly owned subsidiary of IC Companys A/S. Mission | The philosophy is to be the designer brand you can afford.
Brand values | Soaked in Luxury is a high street brand with a designer profile.
Design concept | Soaked in Luxury is designed under the concept “ affordable luxury”.
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