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Sisley

Sisley | A place, Paris, a date, 1968, and a Denim collection. That's how the story of the Sisley brand started, a brand that, year after year, has continued to offer a revolutionary way of dressing compared with the standards of the time, in perfect tune with the most avant-garde trends of the present and aimed exclusively at the young. The encounter with Benetton occurred in 1974, when the Group, perceiving the potential, bought exclusive rights to use the name, but it was not until 1985 that Sisley took on its own personality within the Group. An independent creative and sales staff organisation was set up; a new image was born in terms of points of sale, product and advertising. 1996 marked another important stage in Sisley's history: the logo was changed from the gold-burgundy emblem that made the brand famous throughout the world, to a more elegant and refined logo, a white inscription on a black background. Every season, Sisley launches men and women's collections whose basic objective is to be always on the same wavelength as those who follow fashion and keep themselves abreast of the trendiest tendencies. The collections, in fact, include sporty and casual wear, formal and elegant dresses - therefore an all-round offering for every moment of the day and for various needs- which interpret future trends, take in fashion crazes from all parts of the globe and leaves matching to individual tastes. Extremely up-to-date collections right down to details, to accessories, colours and to fabrics, which are combined to a refined style, with no overstatements.
Added on: 24-7-2001 Hits: 3764

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