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Saba has had a powerful influence on the Australian fashion scene since 1965. Starting in Melbourne's Flinders Lane as The Joseph Saba Shirt Shop, the company has remained at the forefront of Australian fashion ever since, and is now seen as a chic, contemporary label for both women and men. In 1996 Saba took part in the very first Mercedes Australian Fashion Week (MAFW). Front lining the show and showcasing their Spring Summer collection, MAFW defined Saba as the leading Australian fashion label of the time. Also in 1996 the company won the Australian Fashion Menswear Award and was inducted as the Powerhouse Museum's Fashion House of the Year. Since, Saba has become a favourite at L'Oreal Melbourne Fashion Festival (LMFF) premiering their first solo show at Melbourne's Federation Square in 2005. Saba launched the first of their 'New Look' boutiques in 2003 with a flagship store on Chapel Street. In 2004, a second boutique was opened in Melbourne Central. This spectacular architectural venture places Saba at the forefront of interior innovation, and sets an internationally high benchmark for retail design within Australia. Saba utilised high-profile interior specialists to achieve an original and unique design aesthetic in each store. This concept was further developed with the launch of Saba's concession stores in David Jones in 2004. Elements from Saba's 'New Look' boutiques were incorporated into the design. Saba now boasts 17 retail stores throughout Australia and 10 concession stores in David Jones stores in Sydney and Melbourne. Saba's appeal stems from styling that is both demurely sexy and fashionable. The uniqueness of the brand is its ability to integrate elegant shapes with beautiful fabrics. Sophisticated, elegant design is not simply about beauty. It must also be enduring, comfortable and versatile. For Saba, these are the hallmarks of a classic piece. In the years to come, Saba's dynamic creative team will continue to develop their distinctive and stylish designs, so securing the brand's long-term future success. Saba was acquired by the Apparel Group in July 2005 and moved its Head Office to Sydney shortly after. A leader in the Australian fashion industry, Apparel Group design and manage its brands in Australia with strong manufacturing relationships throughout China.
Added on: 20-5-2004 Hits: 6067

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