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Qubha offers complete coordinated looks of related outwear with a strong accent on current colours and fashion trends addressed to a dinamic a trend woman between 25 and 45 years old. It is about a very demanding woman knowing the fashion field very well and always looking for the most peculiar things. The constant research of new materials, more and more sophisticated and up-to-dated combined each others in a very harmonious way, is the real peculiarity of Qubha' collection. The decision to open new markets and getting a new clients target drives the Company to create a second collection which is officially presented through «X-LADY» brand name in June 2001. X-LADY is the result of a long research following the strong demand of QUBHA' clients who intend to address to these women looking for a trend product certainly but more confortable in term of sizes. The "tendency" concept is usually represented by all stylists through small volumes while in X-LADY it appears through a very original workmanship and peculiar fabrics combined each others in a very unusual way. In Modena, where the Company is located, all projects and strategies are developed. These are the strategies that have been winning along the years and through a very strong net of Agents and Importers, the European markets - Italy, Spain, France, England, Belgium, Greece - as well as the International ones as Japan, Hong Kong, Taiwan, Middle East and USA; a very intelligent strategy supported by attending the most popular Fairs as "Milano Collezioni", «Prêt-à-Porter» in Paris, "Pure" in London or "Moda Italia" in Tokyo, Osaka and Taiwan. «CRISTINA REJ», the last creation of Negozi d'Italia, borns just to increment the Far East markets, even if the great success obtained there, make also the other existing markets stronger. CRISTINA REJ is the line created just for the business woman, a very dynamic woman who always needs a practical outwear, less sophisticated than QUBHA' but always with a strong accent on current colours and fashion trends. In all the the three lines, the high quality together with the original fabrics combination is the constant element that we always find in the 2 long term collections presented every year, supported by other 4 short term collections that each season follow the latest tendency and the proposals of major stylists. At last through these three mentioned brand names Negozi d'Italia has been intending to cover market at 360 degrees, trying to dress originally all his clients in all different situations.
Added on: 07-1-2008 Hits: 3777

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