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Obedient Sons | When Swaim Hutson launched Obedient Sons in 2001, it wasn't nearly the first time the North Carolina native was doing what he had been told not to do. They say any artist has to know which rules to follow and which to break; Obedient Sons was not founded as an experiment but rather as an exploration. And it was founded with a purpose: to represent the ambition of youth and power of new ideas. After 4 years of managing production for various leaders in menswear and merchandising for West Coast retailers, Hutson knew how to make and present a clothing line that offered reliable designs for men. And he knew how he wanted to apply his own personality and taste into the brand. In 2001, Hutson found a like-minded partner in graphic artist Christopher Ryan (Atmostheory.com). Soon the collection quickly found a home at retailers like Ron Herman (LA), American Rag (SF and LA), and United Arrows (Japan). But the reality of fashion is that it took several years for fits to evolve and to establish a viable brand. After four years presenting bi-annual collections, Obedient Sons continues to exist within an ongoing cultural dialogue. San Francisco and Oakland were the launching pad for the label but by late 2003, Hutson had relocated to NYC. By the time Obedient Sons starting winning awards (Winner Styles Gen Art 2003, Winner Gen Art Project 2003, Finalist Ecco Domani 2003), dressing celebrities (Green Day, Beck, The Killers, Wilco), and popping up in fashion publications (I-D, BlackBook, Rolling Stone, Nylon, Details, DNR, Time Out, Vice, etc) - it just seemed natural. A year later, Ryan followed Hutson's lead. Now, together in NYC, the duo continue to focus on the evolution of the label.
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