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Oasis was founded by Michael and Maurice Bennett in 1991 and was floated on the London Stock Exchange in 1995. Following the acquisition of Coast in 1998, there was a Management buyout in 2001. Since the management buyout, Oasis and Coast have been developed and continue to consolidate and strengthen their positions as strong brands within the fashion retail industry. Between both brands, there are 496 stores and concessions in the UK and Ireland as well as 93 international concessions and franchises in 17 countries. In June 2004 Mosaic Fashions Ltd - the parent company of Oasis and Coast - bought Karen Millen and Whistles, to create a leading womenswear group with four strong brands, total sales of over £350 million and trading from 656 outlets internationally. Karen Millen extends to 73 stores within the UK and Ireland and 36 stores internationally, including Russia, North America, Australia, Monaco and Singapore. Whistles trades in 25 stand-alone stores, 23 UK and Ireland concessions and 3 stores internationally. Oasis Stores commenced trading in the UK on 1st of March 1991. Oasis has emerged as one of the leading high street retailers of the `90's, synonymous with a relaxed, assured, well priced style. The retail philosophy is "to provide a range of directional clothing with a sharp fashion edge, combining the essential elements of quality and value". The Oasis women's wear ranges of clothing, accessories, jewelry and footwear are aimed at a fashion conscious 18-35 year old target market and are designed, and largely manufactured, in the UK.
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