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Jackpot | Behind every successful brand there’s a fantastic fairy tale. Ours is very special because it isn’t just about having a vision for a product, it’s also about the people who help build that product everyday. In 1973, Klaus Helmersen bought a shop located on the famous walking street in Copenhagen. Owned previously, by Jørgen and Carli Gry, it was known for its original Danish design and was the first shop to offer fashion items made in blue denim. In 1974, Helmersen launched the brand ‘Jackpot by Carli Gry’ and it became an immediate success. Offering woman a relaxed, colourful alternative to the dictations of fashion at the time, it became so popular with the youth that at times it was difficult to keep up with the demand. Through the years, Jackpot has grown into one of the largest brands in the IC Companys portfolio of brands keeping true to its original concept of offering colourful alternatives to fashion conscious women in Europe and Canada. Jackpot is Scandinavian design with a love of life. We offer women the inspiration to combine elements and create an individual style, all with a focus on quality, unique patterne, colours, and an excelent fit.
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