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Fashion Labels and Fashion Brands
> Fashion Label Category H
Hugo Boss was established in 1923 during the Weimar Republic. Originally the company specialized in work clothes; since the 1950s, it has switched to producing suits. Today, it pursues a three-brand strategy: More than 90% of revenues are generated by the elegant core brand Hugo Boss, which appeals to the dynamic, success-oriented man. The newer line Hugo has been around since 1989 and, like Hugo Woman, is geared toward the trendy younger generation. Baldessarini is the fashion houses up-market mens line, named for the chairman of the companys board. In addition to clothing, Hugo Boss, which is headquartered in Metzingen (Baden-Wrttenmberg), specializes in glasses, timepieces, shoes, accessories, undergarments and perfumes. However, these products are not part of the companys textile core competence, but are produced as licensed partnerships.
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