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Earnest Sewn sources the highest quality American, Italian and Japanese ringspun denims. Production is limited to what are arguably the best cutting, sewing and laundering facilities in the United States. The total number of products produced each year is limited, adding to the uniqueness and quality-driven allure of this new brand. The uniqueness of Earnest Sewn is exhibited in irregularities in the stitch detail, sewing construction, trim, even thread variation, all of which can be appreciated by consumers and collectors alike. The thread colors of Earnest Sewn are a signature powder blue and high-contrast orange, reminiscent of the old Gulf Oil racing cars, which became synonymous with motor sport success at Le Mans in 1968, 1969, and 1975.
Earnest Sewn jeans are a creation of Paper Denim & Cloth's co-founder Scott Morrison. An Earnest cut is fashioned after the traditional American denim work aesthetics and combined with the ancient Japanese visual system of Wabi-sabi, which finds beauty in the imperfect and incomplete. This unique approach infuses all aspects of Earnest Sewn Hefner jeans. Each pair of Earnest Sewn jeans is hand treated by one 'sanding artisan' giving each jean personal attention and care. This attention truly makes every pair of Earnest Sewn Hefner jeans unique.
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