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Diesel | Behind the world's most distinctive brands, those which display a unique or even eccentric character and vision, there is usually a singularly driven individual. Renzo Rosso, the man behind Diesel. In the case of Diesel, the individual who has powered the company's growth is Renzo Rosso. Born in 1955 in the north-east of Italy, he attended an industrial textile manufacturing school and after graduating in 1975, began making his own clothing. In 1978 he joined forces with several other manufactures in his region to form the Genius Group, which created many successful brands still widely known today, such as Katherine Hamnett, Goldie, Martin Guy, Ten Big Boys and, of course, Diesel. In 1985 Renzo took complete control of Diesel by buying out the other partners and becoming the sole force behind the brand. Thereafter the company began a period of remarkable growth and expansion. Renzo is an idealistic, passionate man whose motto is "Diesel is not my company, it's my life". Diesel "The Haute Couture of Casual" The main product lines are: D-Diesel - a collection focused mainly on denim for men and women full of unique details and constantly new finishings. DieselStyleLab - a high-end casual collection pioneering in design, fabrics and product innovation for an individual dresser who looks for new design and enjoys wearable clothing. Diesel Kids - clothing for young people who love the thrill of exploration. Bright colors, confident, modern lines - gutsy clothing for a gutsy generation. 55DSL - a strong and independent sportswear collection, anti-gravity clothing for lovers of emerging extreme and action sports and for the new generations. diesel jeans. From the very beginning, Diesel's design team turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.
Added on: 06-8-2001 Hits: 15553

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