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Day Birger et Mikkelsen

Late 1997, Day Birger et Mikkelsen was born as the creative brainchild of the businessman, Keld Mikkelsen. Day Birger et Mikkelsen was to be a clothing brand with the main challenge to create design with personality that put a bit of party in every DAY dressing, for work or play. Day Birger et Mikkelsen had its first Autumn/Winter collection available in carefully selected retail shops, mainly in Scandinavia, in August 1998. Less than a year later in March 1999, Day Birger et Mikkelsen won the very prestigious Danish Design Award 'The Golden Button'. Since then, Day Birger et Mikkelsen has been involved in several creative collaborations with magazines from Arena to Elle and has been on numerous covers. Today, Day Birger et Mikkelsen is designing clothes for more than 700 distribution points in 12 countries across the world and has opened soft stores in Copenhagen, Stockholm, Oslo, Selfridges in London and Galleries Lafayette in Paris, January 2005.

The inspiration behind the lifestyle collections is a mixture of the ethnic cultures, modern classics and vintage clothes picked up at flea markets in Paris, London and New York. Since 1998 Day Birger et Mikkelsen has added six more product lines to the DAY Women concept; DAY Men, DAY JEWELS, DAY Accessories, DAY Kids, DAY Lingerie and DAY Home.

Inspired by far away cultures, vintage glamour and modern basics, the Danish brand DAY Birger et Mikkelson delivers sophisticated bohemian styling that melds maximalism with Scandinavian simplicity. The brainchild of businessman and designer Keld Mikkelsen, the brand was launched in 1997 and includes women's, men's and homeware lines. His vision was to create design with historic, ethnic depth and personality that added a bit of a party feel to everyday dressing - hence dresses and camisoles with whimsical names such as "gateau" and "fairy". Today, Mikkelsen’s original vision is developed and enhanced by ready-to-wear designer Michala Wiesneck.

You can buy Day Birger et Mikkelsen online at
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Added on: 23-11-2001 Hits: 21632

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