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Christian Audigier was born in southern France in the city of Avignon. From the beginning, he was drawn to the style that is rock and roll. He wanted to follow in the footsteps of Mick Jagger, but lacked the singing voice. Christian then moved into fashion, building a resume that would awe any designer. The past 20 years of fashion have been blessed by the creative genius of Christian Audigier. He has left his indelible style on such brands as Diesel, Naf Naf, Liberto, Levi’s, Kookai, American Eagle Outfitters and Lee. Christian joined Von Dutch when they were still unknown, within a short time he transformed the brand into a powerhouse label known around the world. His charismatic and colorful approach to fashion filled a void. Christian’s inventively wild marketing reached out to celebrities and trendsetters to make the brand a true fashion commodity. Christian Audigier left Von Dutch in late August 2004 in the search of a story; he found it in Ed Hardy, the godfather of tattoo. Christian has taken the masterful tattoo art of Ed Hardy and created something unrivaled in concept. His vision has taken the art of tattoo to realms reserved for the hottest brands. Christian continues to run Ed Hardy designs making a tattoo lifestyle brand that is full of life and color. The next move for the fashion maverick was to create The Christian Audigier brand. The line pays tribute to California Culture in a way that no brand has done before. Christian has fused the best elements of hot rod, tattoo and Cholo culture, along with a nod to his French heritage, in this new line. The brand is rock and roll with a soul. Christian Audigier is California, through and through, rain or shine. If this were not enough, Johnny Hallyday and Christian Audigier have mixed music and fashion through the birth of the next great clothing line, SMET. Johnny Hallyday has amassed18 platinum albums, 900 songs, and 100 tours while selling 80 million discs and drawing 17 million spectators to his concerts. Hallyday's ingenious performance style, his stirring voice and his "take no prisoners" attitude are some of the things that make him the master of his art. Christian and Johnny are two men who came from the streets and worked their way to the top of their industries. These two live life to the fullest and want to share their rock star lifestyle with the fans. Christian Audigier continues to dress the best of film, TV, sports and music. His following includes David and Victoria Beckham, Mariah Carey, Pam Anderson, Adrien Brody, Naomi Watts, Tony Hawk, Ewan McGregor, Orlando Bloom, Jared Leto, Rick Fox, Jack Black, Nick Cage, Paris Hilton, Jessica Alba, Jamiroquai, David Charvet, Mickey Rourke, Dave Navarro, Usher, Brad Pitt, Christina Aguilera and Jamie Foxx.
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