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Fashion Labels and Fashion Brands
> Fashion Label Category B
Baldessarini | In spring 2004 the Baldessarini business division - founded in 1993 as a men's wear luxury brand and named after the designer and licenser Werner - was spun off from the portfolio of Hugo Boss brands. Since then the brand has presented itself without the addition of "Hugo Boss" - but remains a wholly owned subsidiary. With Mr. Stefan Losch as Managing Director the Baldessarini Unit is a GmbH & Co. KG nowadays. The company's headquarters are located in Munich now in order to emphasize the independence of the brand. In August the Baldessarini GmbH & Co.KG is sold to the Ahlers AG which is Europe-wide the second largest producer of men's wear. Werner Baldessarini remains head of design and in charge of marketing further on. Baldessarini is a designer brand which has its own, consistent signature. Luxury is combined with a passion for fashion. Baldessarini does not dress up men but has a sustained effect; often consciously only at second glance. The collection offers complete outfit options for men, without claiming exclusivity. Men should mix items, as Baldessarini likes contrasts. The intention is to obtain comfort and beauty with extraordinary brilliance. The philosophy of the Baldessarini brand continues also outside the textile area. The fragrance and body care series which has won several prizes, is still "realistic" for a fashion brand and is therefore almost a matter of course. Moreover, the fashion line is also supplemented by a comprehensive accessories and lifestyle collection.
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