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Fashion Labels and Fashion Brands
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Abbate | When it comes to men's clothing, one name stands out - Abbate. In just eight years, the brand has become a household name. And it is fashionable to wear Abbate shirts, pyjamas, boxer pants and accessories like belts, ties and cufflinks. Abbate is also a leader in the environmental campaign. Its materials, including thread and packaging, are recyclable and free from hazardous chemicals. It prides itself on having qualified for the European quality standard for textiles - Okotext Standard 100 Certificate. The Abbate Group first made a name for itself when it launched its shirt stores - a new marketing concept in Turkey. In 1996, it acquired Enzo Feretti, one of the leading shirt brands in Italy, and another established Italian label, Lorenzo Mazzoli. Abbate continues to gain consumers' attention because of its ongoing policy to launch new collections of men's clothing and fashion accessories. It imports high-quality fabrics to make pyjamas. Abbate ties are all the rage, too. It picks special printed and woven materials to tie in with each changing season. The company was formed in 1991. Through aggressive marketing plans and introduction of new designs, the company has established a strong foothold in Turkey's clothing market.
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