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Fashion Fairs and Exhibitions
> Fashion Fairs and Exibitions in Europe
Prato Expo - Florence
Prato Expo, first held in 1979, is one of the most important international trade fairs in the textile sector. It is held twice a year, once for the Spring/Summer collection and again for the Autumn/Winter collection, at the Fortezza da Basso in Florence. The most prestigious firms in the Prato area present their collections to a selected, qualified clientele at Prato Expo. About 6,000 operators in the sector visit Prato Expo, coming from the European Union countries (Germany, France, England, Spain, Northern Europe), as well as from the United States, Canada and the Far East (Japan, Korea, Taiwan, Hong Kong). The importance of Prato Expo is also heightened by fact that it is the expression of a major industrial district, characterized by small and medium enterprises. The turnover in the textile sector for the Prato district amounts, indeed, to as much as 4,659 million euro, and 55% of this production is exported.
Prato Expo offers the visitors and exhibitors an elegant, functional area, complete with all the services that facilitate business contacts and enable participants to realize their most specific expectations. The center of attention is the Fashion Trend Area, where the basic ideas of the collections prepared by the producers are illustrated in an articulate, effective way and the visitors can orient their choices and grasp the logic behind the new proposals for the season.
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