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Prada

Prada | Although Miuccia Prada's educational background includes a Ph.D. in political science, her designs with the silver triangle have become a "must have" status symbol. Prada was first a luxury leather goods line that was founded in 1913 by Miuccia Prada's grandfather. During stiff competition in the 70's, Miuccia and her husband Patrizio Bertelli took control of the family business and they introduced their ready-to-wear line in 1989. Known for interesting fabrics and designs that are simultaneously futuristic and retrospective, Prada has more interesting things in store for the future since they own 9.5% of Gucci's stock. The company, originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture. Prada's first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989. In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa' collection, which featured tennis shoes. The Prada line produces high-end ready-to-wear clothes and accessories for men and women in addition to a range of children's clothes, fragrances and cosmetic products and home products, whilst the Prada Sport and Miu Miu lines produce clothes and accessories for men and women, including handbags, shoes, wallets, and sunglasses. Prada won a Council of Fashion Designers of America International Award for accessories in 1993 and currently Prada is considered one of the most influential clothes designers in the fashion industry. American Vogue editor Anna Wintour is a fan of Prada.
Added on: 23-7-2001 Hits: 8608

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